LOST WINNING //2025

Inspired by Nike’s 2024 summer campaign Winning Isn’t for Everyone, this anti-spot recontextualises the raw emotion, struggle, and obsession required to give everything to a pursuit.

The film explores the exclusivity of winning versus the inclusivity of striving. Through intimate portraits of nine individuals, it captures the internal conflict of people questioning their own expectations and definitions of success.





Directed & Produced by Philipp Conrads

DOP: Till Lorenz Fischer
AC: Julien Brenner
Gaffer: Jack McCormick
PA: Katharina Edele
Foto: Lilli Conzen
Styling: Josephine Winkler
Hair & Make-up: Lucas Oster
Sound Recordist: Delgerzaya Tuguldur

Edit: Philipp Conrads
Colour: Spyridon Chrysomallidis
Voiceover: Julien Brenner
Sounddesign: Mathis von der Goltz, André Droga

Starring: Henry Steyer, Sarah Herdić, Julien Brenner, Fanny Nicolaus, Valeria Forshayt, Fred, Joshio Marlon, Mithra Josephine Yasavoli, Joshua Hilcz

Supervision: Stini Roehrs
Supervision: Nicolai Niermann
Technical Supervision: Martin Pfüger

Berliner Bäder-Betriebe: Oliver Daut
Kombibad Grobiusbau: Sven Kraatz
SV Blau Weiß Berolina Mitte: Schrödi
Club Fitzroy: Victor
Club Fitzroy: Rémi Letournelle
IZAIO Management: Maren Thomaß

Public Locations: Franz-Mett-Sporthalle, Kombibad Grobiusbau, Club Fitzroy