LOST WINNING





Inspired by the Nike 2024 summer campaign WINNING ISN'T FOR EVERYONE released shortly before the Paris Olympic Games, this is my take on recontextualising the desire, struggle, and raw emotion involved in giving one’s all to something.

This Anti Spot seeks to explore the contrast between the exclusivity of winning and the inclusivity of striving. The film is a portrait of nine individuals, each in conflict with themselves, their sense of success, their goals, and how they believe they must reach them.













Directed & Produced by Philipp Conrads

Starring: Henry Steyer, Sarah Herdić, Julien Brenner, Fanny Nicolaus, Valeria Forshayt, Fred, Joshio Marlon, Mithra Josephine Yasavoli, Joshua Hilcz

Cinematography: Till Lorenz Fischer
Camera Assistant: Julien Brenner
Gaffer: Jack McCormick

Styling: Josephine Winkler
Hair & Make-up: Lucas Oster
Sound Recordist: Delgerzaya Tuguldur
PA: Katharina Edele
Foto: Lilli Conzen

Edit: Philipp Conrads
Colour: Spyridon Chrysomallidis
Voiceover: Julien Brenner
Score & Sounddesign: Mathis von der Goltz, 
André Droga

Supervision: Stini Roehrs
Supervision Cinematography: Nicolai Niermann
Technical Supervision: Martin Pfüger

Berliner Bäder-Betriebe: Oliver Daut
Kombibad Grobiusbau: Sven Kraatz
SV Blau Weiß Berolina Mitte: Schrödi
Club Fitzroy: Victor
Club Fitzroy: Rémi Letournelle
IZAIO Management: Maren Thomaß

Public Locations: Franz-Mett-Sporthalle, Kombibad Grobiusbau, Club Fitzroy